190-Point Website Inspections


The IBCC is your advocate when you’re seeking advice concerning website development. The IBCC does not develop or maintain websites, offer hosting services, shopping cart software or anything else. You can have peace of mind knowing that the advice you receive is unbiased and is in no way skewed to try and sell you additional web development services.

Many industries have received a bad reputation because dishonest sales people have been known to prey on innocent, naïve customers. For instance, a contractor who quotes you for a job but has many un-needed job extras simply because he would like to make more money. With the IBCC at your side, you can rest easy knowing that the advice you receive is completely unbiased. Despite the high level of expertise of the IBCC’s members, we offer no web development services whatsoever in order to maintain an uncompromised level of integrity.

However, if you are seeking quality web developers and want the assistance of the IBCC, please view our list of IBCC Certified Vendors on our exclusive referral list.

Reveal the “cracks in the foundation”

The IBCC 190-Point Website Inspection can reveal the “cracks in the foundation” and offer unbiased recommendations for improving your site. Just as you would hire a qualified inspector before purchasing a new home, the IBCC Inspectors can assist you to determine the problem areas that are hiding behind the “walls” and under the “floorboards” in the code of your website.

The inspection includes three sections:

  1. Initial Impressions
  2. Marketing Assessment
  3. Technical Assessment

Initial Impressions

The Initial Impressions section covers the vital elements of your website that can either make it or break it, from aesthetics to functionality. If visitors come to your site but, for some reason, decide to click the back button and leave, you’ve lost your opportunity to sell your products and/or services to that person. You’ve lost a customer. Our expert inspectors will visit your site momentarily and then offer valuable recommendations to improve your visitors’ initial impression of your site so they’ll stay longer. Some of the questions answered include:

  1. What did you notice right away?
  2. What did you click first? Why did it interest you?
  3. Did the site seem to load quickly?
  4. Was the information easy to find?
  5. Did you have any unanswered questions after two minutes?
  6. Did the first two minutes persuade you to stay at the site?
  7. Did you encounter any problems?
  8. Did you find any reason to return to the site again at a later time?
  9. Who did you think was the target audience for this site?

Marketing Assessment:

The Internet and e-commerce are still relatively young. As recently as a only few years ago, most business owners saw the Internet as the key to their success. If you had hopes that your site would be the one thing that would single-handedly stimulate your business without any effort on your part, you’re not alone. The majority of Web site owners today are very disappointed with their site’s performance. Most sites today receive very little traffic, and make little money.

The marketing assessment looks at a multitude of factors that can be silent killers for your Web site. We review all aspects of your site from a marketing standpoint and then provide recommendations for ways to improve your site’s weaknesses and capitalize on its strengths. Areas covered in this section include:

  1. Name of Site / Domain Name
  2. Layout and Design
  3. Sales Steps / Sales Process
  4. Efficiency and Speed
  5. Quality of the Content
  6. Navigation
  7. Consistency
  8. Search Engine Friendliness
  9. Advertising

Technical Assessment:

This report analyzes many of the “behind the scenes” issues that can cause visitors to leave your site, or worse yet, fail to find your site. By eliminating the technical problems such as browser errors, HTML code warnings, and broken links viewers can focus on your product and not be distracted by petty technical issues.

It also details the critical, yet often overlooked meta tag description, title, and keywords.

These important lines of code can, if correctly written, significantly increase the amount of traffic on your site. Technical areas covered in this section include:

  1. Broken or Dead Link Analysis
  2. Browser Compatibility Analysis
  3. Load Time Analysis
  4. Spelling Analysis
  5. HTML Design Analysis
  6. Uptime Analysis
  7. Home Page HTML Meta Tag Analysis
  8. Other HTML Analysis
  9. Backlink Analysis
  10. Web Site Ranking Analysis