Blogging for SEO purposes

I actually had several people this morning all inquiring about the same issue so I thought I’d add a blog post on an effective blogging strategy for SEO purposes.  Here’s what I wrote:

You want to shoot for consistency in the Title, Headline, Description and Keywords.  You can use slight rewording but I’d focus on a hypothetical phrase like “green lawn fertilizer” for one set of posts and then focus on a variation like “lawn fertilizer” for another set of posts.  By sets, I mean this:

  1. Write blog post #1 about something like “green lawn fertilizer.”  Put NO hyperlinks in this one because it’s going to be your money page that we’re trying to rank.
  2. Write blog post #2 about something related to lawns.  Put 1 hyperlink in the body of the first paragraph that says “green lawn fertilizer” and link it to post #1.
  3. Write blog post #3 about something related to lawns.  Put 1 hyperlink in the body of the first paragraph that says “green lawn fertilizer” and link it to post #1.
  4. Write blog post #4 about something related to lawns.  Put 1 hyperlink in the body of the first paragraph that says “green lawn fertilizer” and link it to post #1.
  5. Write blog post #5 about something related to lawns.  Put 1 hyperlink in the body of the first paragraph that says “green lawn fertilizer” and link it to post #1.
  6. Write blog post #6 about something related to lawns.  Put 1 hyperlink in the body of the first paragraph that says “green lawn fertilizer” and link it to post #1.
  7. Write blog post #7 about something related to lawns.  Put 1 hyperlink in the body of the first paragraph that says “green lawn fertilizer” and link it to post #1.
  8. Write blog post #8 about something related to lawns.  Put 1 hyperlink in the body of the first paragraph that says “green lawn fertilizer” and link it to post #1.
  9. Write blog post #9 about something related to lawns.  Put 1 hyperlink in the body of the first paragraph that says “green lawn fertilizer” and link it to post #1.

After you’ve written a number of posts on one terms, switch it up and change to another phrase.

When you write the description, just write it as an advertisement to get people to want to read the post.  It’s the 2-line description found in Google so make it sound enticing.  Don’t worry too much about optimization of the description.  It doesn’t carry much weight in Google’s algorithm.

I hope that helps.